The success of your product launch plan depends on many factors, including your audience, the message you’re trying to convey, and how much information you have about your target market. But no matter what you’re trying to sell, if you follow these eight steps before, during, and after your product launch you’ll be sure to have an effective strategy for success. Let’s take a look at each one in detail..
1) Identify your customer
Once you’ve pinpointed your customer, ask yourself why they would want to buy your product. What about it resonates with them? How do they currently accomplish what you offer? What would make them switch from their current solution? Use these answers as inspiration for creating marketing messages that resonate with potential customers. Position yourself as an expert: Creating and maintaining an authoritative presence in your industry is one of several ways to set yourself apart from other companies and stand out among competitors.
2) Determine your ideal customer avatar
To find out exactly who your customer avatar is, take time away from your desk and observe people in real life. Conduct interviews with them (in person or via instant messaging) or use software like Troop Messenger, Google Hangouts or Skype. Customer avatars are great for creating product roadmaps, because they can help you figure out how to make something that’s relevant for your customers.
3) Understand the market and its trends
When it comes to creating a successful product launch plan, take your time. Make sure you understand how your market works, what users want, and what they’re willing to pay for. Understanding and applying these insights will go far in helping you come up with an idea that’s not only viable but also sustainable over time.
4) Choose a good time to launch your product
When is your target audience most likely to be interested in what you’re selling? Timing your product launch for when people are most receptive can increase interest and enthusiasm. If you’re launching a new video game, for example, consider launching it in September when kids are back in school or January when everyone is gearing up for gift-giving season. If you own an art gallery, think about hosting your next opening on a weekend during popular tourist months.
5) Check what content you already have in place
There are great free tools available for teams that can help your team communicate, collaborate, and stay organized. Installing these will help get your team communication and collaboration channels in place before you need them. Team communication is best when there’s at least some sense of order, but if you wait until you have all of your content ready, chances are something important may fall through the cracks.
6) Work on features, pricing, packaging, etc.
It’s never too early to start thinking about what your product is going to look like, how it will function, and how it will be priced. Answering these questions early on, instead of suddenly realizing they don’t exist or have holes in them as you approach your launch date, can help you avoid last-minute roadblocks and Super app tools will be important here where features from other apps all come together in one powerful tool
7) Map out your business plan
The first step in creating a successful product launch plan is to map out your business plan. This should include all of your marketing strategies and goals for sales, as well as what products you want to sell. Once you’ve made these decisions, it’s time to choose your team collaboration software. Because effective communication is key when working with multiple people on marketing campaigns, finding an app that will allow you to seamlessly share content and notes will help everyone stay on track throughout your product launch process.
8) Market Your Product
If you’re bringing out an instant messaging app, you might consider utilizing team collaboration software that allows you to use your computer as a virtual conference call and instant messaging tool. You can also create buzz about your new product by using Super apps for social media such as Twitter, Facebook, and LinkedIn, which allow people to share info with their network kind of like instant messaging in its way.
A product launch plan is crucial for any business from startups to established companies. Following these eight steps will ensure that your new product has proper exposure and becomes an integral part of your client’s lives. Plus, if you follow our advice on how to create a successful marketing strategy for your product launch, you’ll be sure that people know about it when it hits store shelves.