We are at the turn of a new decade with 2022 being dubbed as the year when the global economy would recover. This might be as good a time as any to start a business.
So entrepreneurs who are looking to get into affiliate marketing have plenty of opportunities to create a profitable venture from the ground up. However, it’s first necessary for them to find a profitable niche.
You might be thinking –what exactly is an affiliate niche? Well, to understand that, you need to learn how affiliate businesses operate.
Quite simply, affiliate businesses promote products from other vendors and get a cut whenever there’s a sale. These businesses send customers towards a brand through what’s known as ‘affiliate links’. Other times, they promote products through coupon marketing. Most affiliates operate a blog or a website that’s related to the brand’s niche. Meanwhile, they’re also general websites likes EMUCoupon that advertise products from a wide variety of categories.
There are multitudes of affiliate marketing businesses currently operating in different niches. And based on the customer trends, market data and other factors –one can determine which of these niches will be most profitable in 2022.
1. Weight Loss & Diabetes
Due to the obesity epidemic in the United States and other major countries of the world, weight loss is an important sub-niche of the health sector. The US government has categorized 2 in 3 of its adult citizens as overweight. Some of the health affiliate programs would require you to promote holistic weight loss programs that include diet plans and workout guides.
Meanwhile, the unfortunate growth of diabetes has meant a major chunk of the health sector is focused on this particular disease. Affiliate marketers can team up with ventures that seek to help people with type 1 and 2 diabetes lead better lives. However, as with all the products and programs in the health sector, marketers should conduct thorough research to ensure they’re promoting actual solutions.
2. Skincare
The beauty industry is currently valued at $532 billion is on a swift upward trajectory. The industry encompasses everything from makeup and skincare to anti-aging and hair products. However, there has been a cultural shift toward skincare products. As Sephora beauty director David Razzano puts it, “When I first started working for Sephora as a beauty advisor, I found clients were often looking for makeup to cover up or hide their skin concerns. This has shifted over the past couple of years—I have now noticed a tremendous interest and love for skincare.”
The skincare trend is not going away any time soon and herein lies the opportunities for affiliate marketers. If you’ve got a website that focuses on beauty, be on the lookout for skincare products particularly from small vendors that offer herbal solutions. These vendors are likely to provide higher commissions on sale and have the immeasurable potential for growth in the coming year.
3. Cybersecurity
Cybersecurity is the talk of the town and for an extremely valid reason. According to estimates, online attacks cost small companies around UDS 200,000 on average and put many out of business. Naturally, this has spurred the growth of an entire industry that’s developing tools to take on threats like ransomware, phishing, and man-in-the-middle (MITM) attacks. Many of these firms offer enticing affiliate programs that can create an influx of revenue for any marketer. Similarly, digital image management software firms are also looking to get their word out. Whether it’s email security programs or different software –the digital market is filled with copious opportunities.
4. Complementary and Alternative Medicine (CAM)
Whether it’s essential oils, acupuncture or other supplements, CAM enjoys great popularity in different parts of the world. The market of these products is expected to generate a profit touching USD 210.81 billion by 2026. This would create lucrative opportunities for any affiliate marketer that takes interest in this industry. To make things even more interesting, more CAM products emerge every day which means affiliate marketers have plenty of options in this niche.
5. Fashion
Businesses, big and small, are realizing just how different forms of affiliate marketing can expand their reach. Fashion retailers are no exception. The global fashion market is currently worth USD 1.34 trillion and this crowded industry has many small-to-medium players seeking to establish their presence. Affiliate marketers have a chance to cash in by teaming up with some of these fresh and hip clothing and lifestyle brands. New fashion stores are emerging at every nook and corner of the internet that target different subcultures and demographics. Not only do they have tremendous potential for growth, but these retailers would also be more than happy to offer healthy commissions.
6. eCommerce
Online retail is perhaps the most popular niche of affiliate marketing. Big and small merchants are always looking for someone to promote their products. Thousands of people make a living this way. Affiliate marketers promote products from eCommerce businesses like Amazon and earn a commission every time a sale is made.
However, there’s a lot of competition in eCommerce affiliate marketing. Anyone that wants to stand out should use innovative tools to increase their reach. Tools such as EasySend can allow you to increase your email engagement and delivery. This allows you to target consumers more efficiently and stay ahead of the competitors.
7. Outdoor Survival
With the urban lifestyle becoming too monotonous, people are seeking an escape in nature. Every month, thousands of urban dwellers pack their bags head to the woods, mountains, lakes or whatever scenic location that is close to their cities. With the interest in camping and hiking being at an all-time high –the outdoor survival will be one of the most profitable affiliate marketing niches in 2020. Fishing and camping gear will be in great demand as people leave civilization to find solace in the natural world. Meanwhile, marketers that enter into an affiliate program with companies creating survival kits will reap remarkable benefits.
Conclusion
Of course, there’s much more to affiliate marketing than just exploring the niches that will earn you the most commissions. But it’s a good place to start..
Once you’ve pinned down the best possible category, you can work on increasing your digital footprint through Search Engine Optimization (SEO), Pay-Per-Click advertising and social media marketing. With a clear vision and right set of strategies –you can make the best of what affiliate marketing has to offer in 2022.
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