Making sales through your eCommerce store is not possible without driving traffic towards it. It is crucial to the success of any online store. You cannot make sales through a physical store without foot traffic. The same is the case with an online store. No matter what the budget of your store is, you can generate traffic through various paid and unpaid marketing methods.
With the advent of technology, it is difficult for a business to survive without having an online presence. Ecommerce sales make around 14.1% of all the sales a business makes including the sales made via the physical store. This indicates high market competition.
However, that doesn’t mean new online stores can’t break through the saturated online market. The truth is, using the right methods, you can easily drive traffic to your website even if you have a limited budget. You don’t even need to pay for ads to have traffic driven to your website.
Some online stores offer accessorize student discounts, students have to just fulfill their requirements to avail their discounts. Once you will be verified at that, it would be extremely easy to get the discount.
If you want to drive traffic to your website to boost sales, this article is for you. Today, we are going to share some of the easiest methods for you to generate online traffic. So, without further ado, let us share the details with you.
The best traffic generation sources for your online store:
The following are some of the best online traffic generation sources for online stores:
Blogs
You can promote your products or services online by writing quality content about them. Starting a blog is one of the ways through which you can generate free organic traffic for your online store. This method generates sales for your store on autopilot. All you need to do is to add a “blog” section to your eCommerce website.
There is a variety of topics for you to choose from including tip-based, reviews or “how-to” articles. Generating organic traffic is very important as it is the highest converting traffic that skyrockets the sales for your business.
So, take your laptop to the best coffee shops in Austin to set the right atmosphere, have a cup of coffee, and start writing for your online store.
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Pinterest marketing
interest marketing has evolved from a social media platform into a search engine for creative people. The majority of the people who come to look for stuff on Pinterest have a lot of spending power. This makes this social media platform an ideal place to display your products and services. By creating pins, you can drive traffic to your website.
Another social media platform is Tumblr, which allows users to share multimedia and text posts. Users can create multiple blogs, or “tumblers,” on the site. You can make any of your blogs your primary blog, which will be the one that appears when people visit your Tumblr profile.
Joining group boards with various contributors who add pins to the board is a great way to promote your business. Through these boards, you can make use of the traffic and followers of the other users and get more attention.
Search Engine Optimization
The sole purpose of SEO is to drive traffic to your website. If you want to add SEO to the marketing strategy of your eCommerce store, you should be familiar with the role it plays in driving traffic to your website.
This technique is used to improve the visibility of your online store in search engine results for a variety of keywords. This means whenever a user adds a relevant keyword in the Google search engine, the link to your website will appear in the top results.
This makes it very important to optimize your eCommerce website for various keywords. Having a high search ranking in the search engine will boost the traffic that comes to your website. But before optimizing your website, you need to look at which keywords your website is already ranking on. You can use a variety of online tools for that.
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Paid Advertising
If you are looking for a cheap way to drive traffic to your website, you should try the Pay-Per-Click or PPC strategy. It works when you pay a pre-decided amount every time a user visits your website by clicking on of the ads. It is one of the best ways to get the traffic that’s actually interested in your offering.
You can start with Google AdWords. You can sign up for free. Preset a small amount to begin with and keep increasing when you get the desired results. However, do your research before spending money on any of the paid traffic driving strategies.
Instagram marketing
Instagram has now become one of the most widely used social media platforms. It is an important social media asset for every eCommerce store. With the latest Shopping tab feature, eCommerce brands can easily add price tags to their products showcased on Instagram. This feature has made it easier to shop directly from Instagram.
But for that to happen, you need to create an engaging profile, set the right atmosphere, and frequently post to promote your business.
People often consider emails a thing of the past. However, email marketing has proven to be one of the relevant marketing strategies time and time again. It is still one of the most important parts of our lives. Over 74 trillion emails are sent and received every year. Ecommerce businesses use email marketing to generate organic traffic towards their website.
There is a lot of eCommerce businesses that can email their subscribers to convert them including useful tips on how to use their products and services, update people about the new deals, share informational graphic, introduce them to a new product or service, and more. Email marketing is one of the best ways to keep your consumers engaged all year round.
Wrapping up!
A business is nothing without sales. However, to make sales, it is important to have a strong marketing strategy. This strategy should be focused on driving relevant and organic traffic to your website. Only then, your business will be able to make sales and earn revenue. There are both paid and unpaid traffic driving strategies for you to increase your website’s traffic. Do your research before adding one of these strategies to your business.
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