Do you ever find yourself scrolling through a website and seeing countless ads that just blend into the background? Ad fatigue is a common problem for marketers and advertisers, and it can be challenging to come up with innovative ways to catch the user’s attention. This is where Qureka banners come in.
Qureka banners are an interactive form of digital advertising designed to engage users by offering them a fun, interactive quiz or game. Instead of traditional ads that can be easily overlooked, Qureka banners are designed to stand out and provide a memorable user experience.
In this blogpost, we’ll take a closer look at what Qureka banners are, how they work, and the benefits they offer to advertisers and businesses alike. Whether you’re a digital marketer or just curious about the latest advertising trends, read on to learn more about Qureka banners and how they can transform your ad campaigns.
What is Qureka?
A Qureka banner is an interactive banner ad that engages users by offering them a quiz or a game. Qureka banners are typically used in digital advertising and are designed to catch the user’s attention by providing an interactive, engaging experience.
The concept of a Qureka banner is simple: instead of displaying a static banner ad with a call-to-action, Qureka banners contain a question, a quiz, or a game that users can participate in. Once the user interacts with the Qureka banner, they are taken to a landing page where they can learn more about the advertised product or service.
The idea behind Qureka banners is to provide a more engaging and memorable experience for the user than a typical display ad. By offering users something fun and interactive, Qureka banners can lead to higher engagement rates, longer dwell times, and ultimately, better conversion rates.
How Does Qureka Works?
A Qureka banner is a type of interactive banner ad that engages users by offering a game, a quiz, or a question. It is designed to capture the user’s attention by providing an engaging and interactive experience, leading to higher engagement and conversion rates. Here’s how Qureka banners work:
- Creation Creating a Qureka banner requires a web developer or a website owner who has coding knowledge. There are several tools and platforms available that can help you create and customize Qureka banners, such as Bannerwise, Google Web Designer and Canva, to name a few. To create a Qureka banner, you’ll need to select your game or quiz type, create your questions, and design the user interface.
- Interface Qureka banners are integrated with a website or an app and appear as a banner at the top or bottom of the page. Users will see the banner and be invited to participate in the game, quiz or answer a question. Once the user clicks on the Qureka banner, the game or quiz begins.
- User Interaction The user interacts with the Qureka banner by answering questions, playing a game or participating in a quiz. The questions or games are usually related to the product or service being advertised. For example, if the Qureka banner is advertising a car brand, the quiz questions may be related to the car features or specifications.
- Answer Submission After the user completes the quiz or game, they’re asked to submit their answers. When they submit, they’re taken to a landing page where they can learn more about the product or service being advertised. The landing page usually contains more information about the brand, offers, and call-to-actions (CTAs) that direct the user toward making a purchase or taking a follow-up action.
- Tracking Performance To measure the effectiveness and performance of the Qureka banner, advertisers and marketers can use various analytics tools, such as Google Analytics. This will provide insights about engagement, dwell time, user behavior, and conversion rates.
Qureka banners are an innovative way of engaging users and driving higher engagement rates. They provide a unique and fun approach to traditional digital advertising, leading to better user experience and increasing brand awareness, without being intrusive or pushy. By creating a Qureka banner, brands and advertisers can reach new audiences, reinforce their message and attract highly engaged users.