SEO (Search engine optimization) has become a bit of a buzzword and it seems that wherever you look online there is someone preaching and selling SEO. It is thus critical for your business to be able to know and understand the importance of SEO and this article will provide a foundation in this regard. It aims to put you in the know.
What is the SEO?
Search engine optimization (or SEO as it is commonly known) is the process of making your website rank higher on well-known and universally used SERPs (the search engine results pages). Improved or professionally implemented SEO will make your business or personal website more visible online and thus you will be more easily found, presenting increased opportunities for business and sales.
Professionally implemented SEO will result in increased visibility with a better ranking, and as many people searching online don’t click past the first page of results, if you’re not up there you will need to relook at your marketing initiatives. Marketing is all about spreading a message and as such the manner in which you choose to get the message out there is one of the most critical aspects of a marketing campaign. However even if you have a website, it may not be bringing in the business unless you are being found when searched for.
The SEO consists of a number of elements
- Keywords: The ability to use the keywords that people are both searching for and that are recognized by the search engines, such as google, in your content marketing as well as in your short form marketing makes it more recognizable. These key words must also relate to the content itself and will enable you to both improve and optimize your SEO.
- Content: This is the place where you can really use your SEO. Strong keyword usage will create a strong message for the buying audience as well as provide authority for search engines to be able to rank you according to the title and then the use of correctly related content, infographics, headings and more. It is these tricks and the usage of content that the SEO companies you hire to help you must be able to clearly demonstrate.
- Local SEO: Any business has a preferred geographic area of operation and as such it is pertinent to include such a reference in your SEO. Those searching local directories must be able to find you at the top of local pages.
Unless your digital marketing campaign is able to perfect SEO or you ensure that you have professional SEO help you will not be able to reap the benefits of any online marketing.
SEO, like any other Buzz terms that all business owners and managers have begun to chase across the internet as the panacea for all business ails, must first be understood. Don’t spend any money on a marketing campaign or to improve your SEO without a clear understanding of exactly what this means and how it could improve the business. This article provided a great starting point in this regard.